In this episode, Gary talks about the importance of a written marketing plan.
Years ago, marketing plans were long and comprehensive documents that were a laborious process, resulting in not enough companies taking the time to create one. Times have changed with technology and external forces at play that can make creating such a plan even more difficult today.
Gary talks about the creation of a 1-Page Marketing Plan that takes you through the entire sales funnel, from defining your target audience, to creating your messaging, marketing to prospects, capturing and nurturing leads, delivering a world class customer experience and maintaining a relationship with customers after the job is done.
This episode is perfect for those who either do not have a formal written plan today or have an outdated plan.
