Contractors Toolbox Podcast

In this episode Gary Cohen speaks with Rich Harshaw, owner of Level 10 Contractor.   Rich is an expert in helping contractors create an identity that will make their companies more appealing to their leads.  This is a great follow up to an earlier episode on Creating a Unique Value Proposition.  Home improvement contractors will acquire new tools in […]

Ryan Shantz is an owner of one of the largest roofing contractors in Canada.  He discovered that contractors needed a more compelling proposal that will different them from all other contractors.  He tested his solution and immediately saw his roofing company’s close rate skyrocket from 27% to 44%.  That’s a 63% increase in their close […]

In this episode, Gary speaks with Kevin Kiernan from Podium. Kevin talks about Podium’s technology solutions for contractors. They offer software solutions for maximizing online reviews, getting paid faster, automating routine tasks, reducing overhead so you can keep your team focused on delivering a better customer experience, connecting with incoming leads in a fraction of […]

Charlie Gindele joins Gary to talk about his new book. Charlie talks about his motivation for authoring this book and will also provide listeners with an overview of what they can expect to learn as they read his list of 10 big lessons. It is always great to learn from someone who started from humble […]

In this episode Gary speaks with Travis Harvego, Chief Operating Officer of Roofle.  Roofle has developed the technology and platform to help roofers sell roofing jobs right from their website.  We all know that more and more industries and companies are embracing the online selling option.  It was only a matter of time before a […]

In this episode, Gary Cohen discusses the importance of a Unique Value Proposition or UVP for your contracting business.  You will learn to understand a UVP, how to create one and how to separate yourself from the competition.  The idea here is to justify not selling on price, but instead on the unique benefits customers […]

Brian Kaskavalciyan, founder and CEO of gFour Marketing Group, talks about the birth of gFour Marketing Group and their unique approach to marketing that differentiates them from other marketing firms. gFour works with home improvement contractors to transform their customers into “Raving Fans and Brand Advocates.” Brian talks about some of the biggest marketing mistakes […]

Joel Knight was an employee of Gerry’s Roofing in Ontario, Canada and bought the company from the original owner. Joel talks about how he was committed to growing his business, but just did not have all the tools he needed to make it happen. Things changed when he heard a talk at an IKO delivered […]

Shawn Sundsvold supports home improvement contractors on a daily business as the individual who works in Member Services for Certified Contractors Network (CCN). Shawn talks about what CCN membership looks like and why so many contractors across the U.S. and Canada have become avid and loyal members of the CCN community. You will learn what […]

Nick Hutcherson started Hutcherson Construction a short 8 years ago and has become a top exterior contractor in Southern Michigan near Kalamazoo. Nick has seen his revenue and profit margins soar in the past few years and he shares how he was able to accomplish this by implementing a solid business plan, putting systems and […]