In this episode, Gary speaks with Andrew Henke, Managing Partner of Brix Recruiting, a recruiting firm that specializes in the home improvement contracting space. Andrew talks about the importance of going beyond just job postings to attract new talent. Most contractors are not embracing many of his tactics that could prove to be highly effective […]
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In this episode, Gary talks with Aaron Adams, Vice President of Partnerships at Hatch, about the best way to communicate with leads for optimum results. Aaron talks about the importance of outreach using a combination of phone, email and text messaging and the sequencing and timeline for outreach. He shared amazing research that came out […]
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In this episode, Gary talks with Doug Schatz, VP of Partnerships for Socius Marketing, about what home improvement contractors should be thinking about when it comes to their marketing. This includes the reduction in lead flow post-pandemic, what contractors should be looking for in a marketing partner, and the importance of data-driven processes to drive […]
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In this episode, Gary talks about planning for your business in the new year. Do you have written plans in place for the year? A written marketing plan, sales plan, a financial pro forma? Have you created written goals for the new year that are supported by strategies, objectives and tactics? This episode helps contractors […]
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