In this episode, Gary Cohen discusses the importance of a Unique Value Proposition or UVP for your contracting business. You will learn to understand a UVP, how to create one and how to separate yourself from the competition. The idea here is to justify not selling on price, but instead on the unique benefits customers […]
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Brian Kaskavalciyan, founder and CEO of gFour Marketing Group, talks about the birth of gFour Marketing Group and their unique approach to marketing that differentiates them from other marketing firms. gFour works with home improvement contractors to transform their customers into “Raving Fans and Brand Advocates.” Brian talks about some of the biggest marketing mistakes […]
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Joel Knight was an employee of Gerry’s Roofing in Ontario, Canada and bought the company from the original owner. Joel talks about how he was committed to growing his business, but just did not have all the tools he needed to make it happen. Things changed when he heard a talk at an IKO delivered […]
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Shawn Sundsvold supports home improvement contractors on a daily business as the individual who works in Member Services for Certified Contractors Network (CCN). Shawn talks about what CCN membership looks like and why so many contractors across the U.S. and Canada have become avid and loyal members of the CCN community. You will learn what […]
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