In this episode, Gary talks with Doug Schatz, VP of Partnerships for Socius Marketing, about what home improvement contractors should be thinking about when it comes to their marketing.

This includes the reduction in lead flow post-pandemic, what contractors should be looking for in a marketing partner, and the importance of data-driven processes to drive marketing decisions.

Gary and Doug also get into predictions for the coming year, the changes and constants that remain in digital marketing and the importance of SEO in bringing high quality organic leads to your website.

This is an excellent episode for anyone interested in learning more about what it takes to be successful with marketing efforts.